Journal 1 | Wood In Architecture


Passion for Good Design

My passion for architecture and nature in design all lies in the details. The details in craftsmanship, material selection and the structural arrangement compose the essence of what I define as great quality. I have a profound interest in architecture, and had I not put my attention to the wood business, I would certainly have studied architecture. That interest gives me a perfect understanding of the importance of paying attention to every significant detail. It helps me in my relationship with architects and developers concerning consultation and sparring when choosing wood types, dimensions and surfaces.


Architects are perfectionists and have a dedicated sense to detail. The smaller things should not be overlooked, because it is in the details you find distinctiveness and character in every piece of architecture.


Therefore, most architects value to work with professionals who show a true passion for what they do. They seek traditional knowledge of how to select, finish and fit the materials they are offering. And they often request a personal meeting instead of deciding on a floor for their project from a square-centimeter sample in a catalogue.

The relationship between the architect and the client differs depending on whether the relationship revolves around a private home or a public building. Van Duysen speaks of “tailor-made” homes – private spaces designed with the client’s complete comfort in mind.


Such a mindset, which has client involvement as the focal point, has become one of our key objectives when conducting business. With a high level of involvement on the client’s part, it is extremely important that the architect gains a full understanding of his wishes, no matter how difficult they may be to express. The architect needs to be able to understand how the client thinks, and turn him into an enthusiastic participant, rather than just a customer.


And our belief is that involvement is crucial in order to achieve a good and satisfactory result at the end of the construction process. Altogether, the involvement transforms the project from a static workflow to a collaborative effort.

Kasper Fredsted


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